Marketing/Management 2301 Research Sources

1. Companies: Good Places to Start

Company Websites

Locate the company's main website by using Google or Hoover's Online.  Note that the main home page is probably oriented toward consumers; look for links that point to "investors' information" or "about us."

 

EDGAR

U.S. SEC website of all required company filings; look for the 10-K and 10-Q reports.

 

Hoover's Online

Good starting point for company and industry information: company financials, major brands, top competitors.  Make sure you use this link to get to the premium content. 

 

Yahoo! Finance

Free web service has good overview of a company and its financial data, competition, and industry.

 

2. Company and Industry Data Sources & Articles

Business Source Complete

Our best single periodical database for business publications; good to use for articles related to company strategies, weaknesses, environmental variables, and so on.

 

Lexis-Nexis Academic Universe

An extensive full-text database which is particularly strong in news and business trade publications.  The "Business" menu link takes the user to basic information found in our other sources; I suggest using the "News" link and then choosing "Business News Publications" under the Select Sources option.

 

ValueLine

Evaluation tool for stock buying and selling; contains useful summaries of a company's likely success in current and planned markets.  There are also cogent one-page industry analyses.

 

Standard & Poor's NetAdvantage

Eleven S&P databases include detailed company information and excellent surveys of industries, which include statistics, trends, comparative data, etc.  For this second part, make sure you click on the link within NetAdvantage for "Industry Surveys."

 

Euromonitor Global Market Information Database

Database of international market research includes internationally comparable statistics on industries, countries, and consumers; over 15,000 industry, company, country, and consumer reports; articles on topical reactions to major news events; and market and brand share information.

 

Regional Business News

Full-text articles from trade periodicals that may not be covered by the large databases, e.g., San Antonio Business Journal.