COMMUNICATION MANAGEMENT

FACULTY ADVISORY COMMITTEE:

JENNIFER J. HENDERSON, Ph.D., Associate Professor, Communication; Chair

J. CHARLENE DAVIS, Ph.D., Associate Professor, Business Administration  

JOHN M. McGRATH, Ph.D., Associate Professor, Speech and Drama

The minor in Communication Management is an interdisciplinary program that studies both advertising and public relations as part of the management of communication processes by combining mass media, speech communication, marketing, and business principles. Students interested in declaring a Communication Management minor should contact Professor Henderson; each student will then be assigned to a minor advisor.

THE MINOR

The requirements for a minor in Communication Management are:

21 semester hours consisting of 12 hours in required courses and 9 hours in elective courses.

Required Courses: 12 hours

COMM 3362             Media Law and Policy

MGMT 2301             Management of Organizations

MKTG 2301             Principles of Marketing

SPCH 3334              Persuasion

Elective Courses: 9 hours

COMM 3360             Principles of Public Relations

COMM 3361             Principles of Advertising

COMM 3364             Ethics and the Mass Media

MGMT 3371             Human Resources Management

MGMT 3372             Organizational Behavior

MKTG 3381             Consumer Behavior

MKTG 3382             Promotion Management

MKTG 4381             Marketing Management

SPCH 3362/

BUSN 3311              Organizational Communication (cross-listed course)

*SPCH 4397             Speech Communication Internship

* As approved by minor advisor.