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Pete Broderick ’84
Renaissance Man of Steel

By Donna Parker

Pete Broderick ’84 has an infectious laugh guaranteed to bring a smile to your face. Little would you know that he’s a hard-driving attorney who just helped ink a major business deal bringing Toyota to San Antonio, in addition to being a tough competitor in the grueling Ironman triathlete competitions. After all, only the truly brave would attempt a 2.4 mile swim, 26.2 mile marathon and 112 mile bike ride all on the same day.

“If you asked me when I was 30 if I’d be doing this, I would have thought you were crazy!” jokes Pete, who at 43 will compete in his third Ironman competition this fall.

So, many afternoons he clicks his briefcase shut and snaps on his bike petals for a 60-mile strenuous ride through the Texas Hill Country, always in training for the next Ironman. This, even though he couldn’t straighten up after riding his bike during the first competition, and the second year he competed, he fell down.

“No matter what you go through, the elation of the sport makes you forget and go back and do it again.”

Athletics is nothing new for Pete, who was an honorable mention for All-American at Trinity.

“Football opened up a lot of doors for me, but was never meant to be my profession. I chose Trinity because I wanted to play, but it was the only place they demonstrated that academics came first,” says Pete, who jokingly adds, “It was also warm there in February.”

A self-described “under-motivated student,” Pete majored in economics and business administration and credits professors such as Richard Butler and Darryl Waldron for teaching him effective business skills, useful in the Toyota deal. Pete represented the City of San Antonio in an economic development project which culminated in the selection of San Antonio by Toyota Motor Manufacturing North America as the location of a large automotive assembly plant.

“You don’t often have an opportunity to participate in something that will have such a profound impact on people’s lives in terms of jobs and economic opportunity.”

But this Ironman’s greatest achievement so far isn’t winning a trophy or landing a business deal – it’s a 5-month-old bundle of joy named Will.

“Everyone had always told me that words aren’t enough to describe the depth of emotion you feel when you have a child. At the moment of his birth, I was taken to a new level of joy,” Pete reflects, proving that even men of steel can have a soft spot in their heart.