Communication
Management
The minor at Trinity University
The interdisciplinary minor in Communication Management reflects the convergence now occurring in the study and practice of public relations, advertising, and marketing. Courses from three traditionally differentiated disciplines - speech, communication, and business - focus on public relations and advertising principles, on marketing management and consumer behavior, and on organizational and persuasive communication. The result is the systematic study of a management process that is one of the most dynamic in today's business climate.
The blurring of lines among public
relations, marketing, and advertising mean that people are needed who can
think in terms of integrated strategy and plan for the twenty-first century
Information Age. All three industries want employees who can work
strategically across functional areas and integrate organizational issues
while managing a variety of processes. The Communication Management
minor, with courses from the Departments of Communication, Business Administration,
and Speech and Drama, offers excellent preparation for careers where managerial
and communication skills are emphasized.
