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The Trinity University marks must be used in a unified and consistent manner, strengthening the University brand. Listed below are the essential guidelines that must be followed when using the Trinity University marks in print and electronic (including Web) formats.
As with any project using the University identity, please contact the Office of University Communications at (210) 999-8406, before beginning the project, for additional information and guidance or if you have specific concerns about how these standards affect your project.
The Trinity University Logos (select a link to download)
Full Signature, with and without tag line
The Full Signature must be used as supplied by the Public Relations Office. The two-color logo is for use in publications printing in two or more colors and should be used on white or light backgrounds. The single-color version maroon or gray can be used on white or light backgrounds. All-black or all-white versions are allowed.
Horizontal Signature
An additional signature option is also available for applications that require a greater presence. It is a horizontal configuration utilizing the nameplate in the same font and spacing. The logo must be centered over the N in Trinity. This variation may be used for a variety of purposes but most likely will be used in larger scale situations such as on signs, banners, and University vehicles.
Tower Logo
The Tower Logo must be used as supplied by the Public Relations Office. The single-color version maroon or gray can be used on white or light backgrounds. All-black or all-white versions are also allowed.
Nameplate
For use only after the name of the University (or the Full Signature version including the Tower Logo) has already been used prominently. Usage guidelines are the same as for the Full Signature.
Spirit Logos, with and without Nameplate
The Spirit Logos are used predominantly by the Depart-ment of Athletics, but are available to other users. The TU Tiger as an individual unit may be used in informal and specific athletic situations. For all formal communications, the TU Tiger and the University nameplate shall be mated together as a unit.
Fonts
Two fonts compliment our logos. The primary font is Melior, which is the typeface used for our University’s name in the logo. The secondary font is Univers, which is the typeface used in the tag line of the Full Signature version of the logo. All of the Melior fonts, and a sampling of the Univers fonts, are shown at right.
Other clean, classic fonts (such as Times) are allowable for body copy, headlines, etc. For more information about appropriate fonts or font use, contact the Office of University Communications.
Primary Identity Colors
Color is one of the most important elements of the Trinity University visual identity. Maroon (PMS 1807) is the dominant color in all University communications. PMS Cool Gray 10 may be used with maroon as an accent only. Black (or white, when reversed out) may be used as a substitute on Trinity University logos if none of the official colors is available.
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PMS 1807
Maroon = 99000
(RGB = 153R, 0G, 0B) |
Cool Grey 10
Cool Gray = 666666
(RGB = 102R, 102G, 102B)
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Trinity Seal
Use of the Trinity University seal is limited to official administration offices such as the Office of the President and other Trinity Board sponsored applications. The artwork shall not be used for other University applications.
Configuration
- The Signature — logo and nameplate — must be used as shown, in its entirety, without any additions, subtractions, manipulations (stretching, condensing, shadowing, etc.), or resizing of any individual parts.
- Don’t take apart and reconfigure the elements into a new signature. Don’t enclose the signature within any shape, such as a box, oval, or circle.
- Don’t tilt the signature.
- Don’t place the signature over a heavily patterned background.
- Don’t alter the proportions of either the logo or the type by stretching or condensing, or change the relative size of one element to the other.
- Don’t alter the proportions of the type, or respace it, or recreate the type in upper & lower case, or substitute another font.
- Don’t duplicate any part of the signature (for example, the logo portion) to create a pattern.
- The nameplate may be used without the logo; however, it must be used in the required configuration.
- The logo may be used without the nameplate. If it is being used as a design element please consult the Office of University Communications for appropriate application.
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