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CONTACT:  Russell Guerrero

russell.guerrero@trinity.edu

April 17, 2007

 

Trinity University’s KRTU 91.7 FM Opens Second Home in Second Life

 

SAN ANTONIO – KRTU 91.7 FM, Trinity University’s listener supported radio station, enters the Metaverse when it opens a studio in Second Life, the 3-D virtual world on the Internet.  KRTU, which primarily plays jazz, will officially open its Second Life location on Wednesday, April 25, the birthday of legendary singer Ella Fitzgerald.

 

KRTU will be one of the very first college radio stations and one of the first jazz stations in Second Life.

 

Visitors to KRTU in Second Life will find a virtual studio, where they can hear live streaming music from the real world studio as well as a lounge to mingle with other listeners.  They can also access music archives to hear past programs on KRTU, and they can even record some of their own music in a game program found on the site. In the future, KRTU plans to simulcast virtual concerts in Second Life when the radio station broadcasts live music on its terrestrial airwaves. 

 

William Christ, general manager of KRTU and chair of Trinity’s communication department, said opening a virtual studio was a natural extension of KRTU’s outreach.  “We are on the Web and we get e-mails from around the world.  We saw this as another opportunity to extend our brand to ‘another world,’” said Christ. “If you want to hear some jazz in Second Life, you can come to KRTU.”

 

KRTU’s second home is the creation of Metaversatility, a virtual world development company, based in San Antonio, which fosters community, entertainment, education, and commerce in online spaces. Other clients for Metaversatility include AMD, the micro processing and graphics technology company, and New York Law School.

 

KRTU in Second Life is located on Metaversatility Island, and can be accessed by going to http://slurl.com/secondlife/Metaversatility/198/162.  Visitors must first register for a free account with Second Life and have a computer with the Second Life software installed in order to visit the virtual KRTU.  Additionally, registered users of Second Life can find KRTU under both the places and events tabs on its home page. The name Metaversatility also works as a search term.

 

KRTU provides 17 hours of jazz programming a day beginning at 5 a.m. on the radio and on the Internet. Beginning at 10 p.m. KRTU offers a mix of new and independent music.

 

For more information, contact KRTU at 210-999-8917.

 

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