| Sharon Jones Schweitzer | 210-999-8406 | SJones@Trinity.edu |
Trinity University Unveils New Visual Identity |
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“The new visual identity will reinforce our communication about Trinity’s quality and distinctions,” said Marc Raney, vice president for Advancement. Trinity’s visual identity is an outcome of the University’s comprehensive integrated communications program, developed following 18 months of extensive planning and research. “By honing our image, unifying our voices, and carefully articulating our message, we can develop a clear, focused portrait of the University that will allow us to stand out among the nation’s best colleges and universities,” he said. The University’s new logo features the T. Frank Murchison Tower, Trinity’s largest and most recognizable structure. Simplified and streamlined for clarity and reproducibility, “the tower forms the basis for a logo mark of strength and elegance and reflects the University’s balance of contemporary energy and tradition,” said Sharon Jones Schweitzer, chair of the University’s visual identity committee. A committee of Trinity faculty, staff, students, and alumni worked with designers to create and standardize the University’s new visual identity. The committee established criteria for the design of the identity, which included visually reinforces the University’s qualities, attributes, and promises. The logo mark is combined with the University nameplate to complete the Trinity signature. The font used is Melior, a serif typeface with a characteristic collegiate and classical feel. A secondary font, Universe, complements the signature when used with information such as the University’s location and founding date. Formal colors selected for the visual identity include PMS Cool Gray 10 for the logo and PMS 1807, a maroon, for the nameplate. Trinity’s new comprehensive brand system has been developed to depict the University’s essential character, mission, and value in communication targeted to its various constituents, such as prospective students, current students, parents, higher education influencers, alumni, donors, and University friends. |
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Last updated on April 11, 2003 by the Office of Public Relations |
April
11, 2003 – Trinity University unveiled today a new identity program
designed to create a strong, consistent visual image for the University.
The new visual identity – a logo mark and nameplate – is one of several
communication tools the University will use to maintain and strengthen
its presence among national audiences.