Associate
Professor
Department
of Communication
Trinity University
e-mail: hhaines@trinity.edu
(210) 999-8140 (office, voice mail)
(210) 999-8113 (Department of Communication)
| Home | hhaines@trinity.edu | Office Hours | Courses | Elvis! | About Me |
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Associate
Professor e-mail: hhaines@trinity.edu |
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Course Calendar: Mass Media - COMM 1301-4 |
NOTE: Assigned readings should be completed by the date on which they are listed below.
Week One
| SEP | 3 | LABOR DAY HOLIDAY | |
| 1. | SEP | 5 |
Course Introduction |
Week Two
| 2. | SEP | 10 |
Social & Ideological Functions of Mass Communication READ: C&H: Preface, Introduction, Chapter One: Media, Markets, and the Public Sphere (pp. xiii-38). |
| 3. | SEP | 12 |
Institutional Model of Mass Communication The Formation of Small Groups & The Assignment of Topics |
Week Three
| 4. | SEP | 17 |
Concentration and Convergence READ: Shaw's The Rise and Fall of the American Mass Media |
| 5. | SEP | 19 |
Concentration and Convergence READ: C&H: Chapter Two: The Rise and (De)Regulation of the Media Industry (pp. 39-68) DUE TODAY: The Proposed Object of Your Mini-Content Analysis (typed or computer generated) |
Week Four
| 6. | SEP | 24 |
The New Media Giants: Some Examples READ: C&H: Chapter Three: The New Media Giants: Changing Industry Structure (pp. 71-107) |
| 7. | SEP | 26 |
The New Media Giants: Some Examples READ: C&H: Chapter Four: Strategies of the New Media Giants (pp. 109-145) |
Week Five
| 8. | OCT | 1 |
McChesney's Critique of the U.S. Media System READ: McChesney's Corporate Media and the Threat to Democracy |
| 9. | OCT | 3 |
Joseph Turow's Power Model of Media Industries |
Week Six
| 10. | OCT | 8 |
The Structure of the U.S. Recording Industry READ: C&H: Chapter Five: How Business Strategy Shapes Media Content (pp. 149-182) |
| 11. | OCT | 10 |
Video: The Selling of Terri Gibbs |
Week Seven
| 12. | OCT | 15 |
The Structure of the U.S. Television Industry |
| 13. | OCT | 17 |
Video: The Larry Sanders Show |
Week Eight
| 14. | OCT | 22 |
The Formation of Audiences |
| 15. | OCT | 23 |
Video: The VALS System |
Week Nine
| 16. | OCT | 29 |
The Industrial Structure of U.S. Film Production & Distribution |
| 17. | OCT | 31 |
Video: The Wizard of Menlo Park |
Week Ten
| 18. | NOV | 5 |
MIDTERM EXAMINATION |
| 19. | NOV | 7 |
Media and the Process of Ideology READ: C&H: Chapter Six: How the Media Business Influences Society (pp. 183-206) |
Week Eleven
| 20. | NOV | 12 |
Future Scenarios READ: C&H: Chapter Seven: Choosing the Future: Citizens, Policy, and the Public Interest (pp. 207-243) |
| 21. | NOV | 14 |
Video: AT&T's Vision of the Future |
Week Twelve
| 22. | NOV | 19 |
Ideological Evolution of the American Newspaper READ: Lowes' Inside the Sports Pages (pp. 3-47) |
| 23. | NOV | 21 |
Work Practices, Process and Product READ: Lowes' Inside the Sports Pages (pp. 48-105) |
Week Thirteen
| 24. | NOV | 26 |
Producing Hip Video Excerpts: The Merchants of Cool |
| 25. | NOV | 28 |
Producing Hip Video Excerpts: Queer As Folk |
Week Fourteen
| 26. | DEC | 3 |
Formal and Informal Constraints on Media Industries |
| 27. | DEC | 5 |
Career Strategies & Campus Media Opportunities |
Week Fifteen
| 28. | DEC | 10 |
Course Evaluation & Review |
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