COMM 1301
Mass Media

An Online Course Guide

 
 

Prepared 1/22/2007 by Jeremy Donald

Library 314,  999-8176

Instant Message me at Yahoo ID: reflib314

 

 

This guide in intended to help you with the Media Inventory assignment


 

Determining Media Ownership

Business and Industry Profiles & Data

Hoover's Company Profiles
Now available through Lexis-Nexis Academic
Try Business ► Company Profiles
 

Standard & Poor's Net Advantage
Excellent for industry overview and analysis. Use Industries ►Industry Surveys
A print version can be found at
REF HG4965 .S73

Business and Company Resource Center
Helpful for company rankings and market share.

Media Advocacy Groups:
Here are just a few. There are many more out there. A Google search on 'Media ownership' will bring back many of them.

When searching:

ALWAYS check the dates of pages you find. In most cases, only recent information is good information.

ALWAYS question the authority of sites, checking for bias or hidden agendas.

ALWAYS look for sources, citations, attributions, or other means of verifying what you find on a website. Then check the original source.

American Journalism Review
A nice portal for homepages of various media companies.

Fairness and Accuracy in Reporting (FAIR)
Try their archives page for list of media outlets as well as a link to compiled articles on Corporate Ownership.

Columbia Journalism Review
Look for Who Owns What

Influence and Impact of Media Ownership

Industry periodicals:

All of the titles you need can be searched through the following databases:

Communication & Mass Media Complete

Advertising Age
Broadcasting & Cable

Lexis-Nexis Academic
Try Business► Industry & Market ► Choose industry (e.g., broadcasting & cable; arts & entertainment) ►Check date range ►Enter search terms ►Use Headline, Lead Paragraph, Terms► search►Use Expanded List to scan results

Editor & Publisher
Television Week
Hollywood Reporter
Media Week
Brand Week
Variety
Entertainment Weekly
Billboard
Hoover’s Company and Industry Reports
Publisher’s Weekly
and lots more.

Popular Press

Lexis-Nexis Academic
Try News► General News ► Magazines & Journals ►Check date range ►Enter search terms ►Use Headline, Lead Paragraph, Terms► search►Use Expanded List to scan results

U.S. News & World Report
Time Magazine
Newsweek
and more.

Miscellaneous

For Movies, Television and Radio

www.imdb.com
Look for Overview►Company Credits

Online Nielsen ratings can be found at:

http://tv.zap2it.com/tveditorial/tve_main/1,1002,272|||weekly,00.html

Nielsen itself is at:

http://www.nielsenmedia.com/

Radio market information can be found at:

http://www.arbitron.com/home/content.stm

Magazine resources--see:

SRDS
Advertising rates and circulation data for thousands of consumer and business periodicals, as well as broadcast and cable television stations. PLEASE LOGOUT WHEN FINISHED SEARCHING! This is a single-user database.
Print copies of Business Publication Source (
HF5905 .S723) and Consumer Magazine Source               (HF5905 .S794) available in the Reference section of the library.
 

If you are having trouble finding sources, contact me!

 

 

Created  by

Jeremy Donald

Reference and Instruction Librarian, Trinity Coates Library

 

Trinity University, Elizabeth Huth Coates Library
One Trinity Place, San Antonio, TX 78212-7200
Phone (210) 999-8126 / Fax (210) 999-8182