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    Research | News Designs | Cautionary Note

    Bright Future for Hypertext, NOT
        Although the idea of hypertext is appealing and challenging, most journalists will never produce one because of the media industry's nearly singular fixation on making money. Thoughtful creation of hypertext is time consuming and labor intensive. Even though the end product could actually revitalize civic life and enhance understandings of social, cultural, and political issues, the process would eat away at the bottom line. Others who state this position in more eloquent terms:
    • Janet Murray, Hamlet on the Holodeck, "Media conglomerates are trying to carve up cyberspace into revenue-producing fiefdoms. The entertainment industry has looked upon the world of bits as merely a new delivery channel, a simple wire for carrying their vast inventories of content to another market. They have been slow to understand what people look for in a digital environment, and they are likely to remain conservative in the creation of digital products" (p. 252).

    • Allucquere Rosanne Stone, The War of Desire and Technology at the Close of the Mechanical Age, "Technologically speaking, Sega's Sewer Shark, for example, was an amazing exercise in game design for its time, but it reinforced the feeling that 'interaction' in a commercial frame is still a medium like television, in which the most advanced product of the technological genius of an entire species conveys Geraldo Rivera to millions of homes in breathtaking color" (p. 10).

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