COMM 3342 - VISUAL COMMUNICATION
SPRING, 1998
PURPOSE    TEXT    ATTENDANCE    PARTICIPATION    PRODUCTION LOG
CRITIQUE PAPER    GRADES    CLASS SCHEDULE

PURPOSE:

 The purpose of this course is to put into practice the theories and concepts that were discussed in Media Messages.  Applying aesthetic and communication theories in the creation of mass media messages and receiving on-going feedback from the audience (the instructor and other students) provides an in-depth understanding of mass communication processes.
 The class will operate as a workshop, discussing the theories surrounding these audio-visual forms, examining current program-ming from television, and creating our own media messages.  Please note:  this is a producing and directing class; there will be no opportunity to learn to operate the equipment.  Instruction in equipment operation will take place in COMM l112.  Your grade will be based upon your conceptualization of the programming and your ability to work with the production crew to create the message.

TEXT:

 Herbert Zettl, Sight, Sound, Motion (Belmont, CA:  Wadsworth   Publishing Company), 1990.

CLASS ATTENDANCE:
 Because each class member will have regular group assignments for both class exercises and graded productions, attendance is mandatory.  Only two unexcused absences will be allowed during normal class operations; absences in excess of two will result in a lowering of your final class grade.  Illness or other excused causes for absence must be discussed with the instructor in order to avoid penalty.  No absences will be allowed on in-studio production days.  Failure to show up for a scheduled in-studio production without prior notification to the professor will result in an automatic failure for the course.  Tardiness on in-studio production days will automatically lower your participation grade.

PARTICIPATION:
 Your participation grade will be determined by your willingness to participate in all class activities including
clean-up.  Of equal importance is work outside of class.  Since most of the work in this class will be done in groups, you are
expected to find time to meet with your group to prepare for the assigned projects.
 
 

 

PRODUCTION LOG:

 Your production log should be a diary that you keep on the production process and should include an entry for every production meeting.  Entries should include a brief description of the production process, notes as to what failed and hat was successful in terms of group interaction, what could have been done differ-ently, and an evaluation of your part in the production process.  Your entries should not only tell what was decided (i.e. “we decided to produce a sitcom script”), but how decisions were made (i.e. “we all submitted our ideas and then voted to produce a sitcom script”).  You should conclude your log with a discussion of group interaction--what you have learned about working within a group and what you would do differently in the future.  The production log is due April 28.

CRITIQUE PAPER:

 Since you will be working in groups, the process will most often result in a product which will not bear the stamp of any one person.  Recognizing that you may have done things very differ-ently if you were working alone, you may submit a critique paper for any of the productions on which you are graded to note the problems you perceived and how you would have corrected them had you had sole production responsibility.  You should go into depth not only on the process (how the production was developed) but also and most importantly on the conception of the message.  This paper should be from two to three typewritten pages, and the depth and sophistication of your analysis will determine how much your grade for the project will be affected.  If your critique shows insight into the development of message and/or into the production process, it may raise your grade as much as a letter.  However, if it is poorly written or the analysis is shallow, the paper's impact on your grade may be much less.
 .
GRADES:

 First Video Exercise.........................5%
 Second Video Exercise & Editing.............10%
 Audio Exercise..............................10%
 Script for Series............................5%
 Storyboard..................................10%
 Exterior Production.........................20%
 Interior Production.........................20%
 Production Log..............................10%
 Participation...............................10%
 
 
 
 
 

Class Schedule
 

Jan. 13 (T)
    Intro. to Course
   Discussion of the Class Projects
   Role of Producer and Director
 
Jan. 15 (R) Developing the Stories for the Series
   Auditioning Characters
   Writing Scripts
   Creating Storyboards
    Review:  Zettl Ch. 6 and 7
 
Jan. 20 (T) Character blocking -
   Interplay between Camera and Character
    Review:  Zettl Ch. 8 and 9
   Blocking Exercise

Jan. 22 (R) First Video Exercise

Jan. 27 (T) Introduction to Lighting
   Introduction to Microphones and Basic Audio
    Review:  Zettl Ch. 2 and 3
 
Jan. 29 (R) Moving Images and Continuity
    Review:  Zettl Ch. 14 and 15
 
Feb.  3 (T) Introduction to Editing

Feb.  5 (R) Second Video Exercise
 
Feb. 10 (T) Editing Exercises
   Directing In-Studio Productions

Feb. 12 (R) Editing Exercises
   Directing In-Studio Productions
 
Feb. 17 (T) Editing Exercises
   Adding Sound to Your Visualization
    Review:  Zettl 16 and 17

Feb. 19 (R) Audio Exercises
   Practice Productions with 1112

Feb. 24 (T) Audio Sweetening

Feb. 26 (R) Audio Exercise
   Practice Productions with 1112
 
Mar.  3 (T) Construction of Interior Sets
   Production Meetings
 

Mar.  5 (R) Audio Exercise
   Practice Productions with 1112
 
Mar.  7-15 Spring Break - No Class

Mar. 17 (T) Planning and Shooting of Exerior Scenes

Mar. 19 (R) Group l - First In-Studio Production
 
Mar. 24 (T) Planning and Shooting of Exterior Scenes

Mar. 26 (R) Group 2 - First In-Studio Production

Mar. 31 (T) Planning and Shooting of Exterior Scenes

Apr.  2 (R) Group l - Second In-Studio Production
 
Apr.  7 (T) Planning and Shooting of Exterior Scenes

Apr.  9 (R) Group 2 - Second In-Studio Production

Apr. 14 (T) Planning and Shooting of Exterior Scenes

Apr. 16 (R) Group l - Third In-Studio Production

Apr. 21 (T) Planning and Shooting of Exterior Scenes

Apr. 23 (R) Group 2 - Third In-Studio Production

Apr. 28 (T) Wrap-Up and Evaluations
   Production Log Due