Department of Communication
Dr. William G. Christ
Class Meetings: MWF: 1:30-2:20 p.m.
Office: LA 363
Phone: 736-8116
Office Hours: MWF: 8:30-10:20 a.m. TR: sign-up sheet on door and by appointment
Wchrist @Trinity.Edu
Advertising may well be the most pervasive and persuasive communication form in America. The purpose of this course is to explore a history of advertising that will lead people to an understanding of the nature, scope and impact of advertising on both their public and personal life.
The two tests will require you to integrate the discussions, readings, videotapes, and films. Papers will explore different topic areas. The first series of papers will require you to investigate major historical news events and advertising. The second paper will be a more in-depth opportunity to study historical advertising's products, appeals and images. Besides the tests and the papers, each student will be expected to come to class prepared to discuss the appropriate topics. All "handed-in" work must be typed. Show me your best work.
Specifically:
First Reports (25%) -- see syllabus
First Test (25%) -- 3/2
Second Report (25%) 4/13 (4/24)
Final Test (15%) -- 5/6
Discretionary (10%)
A range: Come to all classes and bring outside examples, ideas from other classes, and so forth. Add to the class's understanding.
B range: Come to all classes and actively participate.
C range: Come to all classes.
D range: Miss classes.
F: Hurt the class.
Lears, J. (1994). Fables of Abundance. NY: Basic Books.
W: 1/14 Introduction
F: 1/16 The Book: What is its orientation? FOA: Introduction
M: 1/19 Fables of Abundance (MLK, Jr. Day) FOA: Ch. 1
W: 1/21 Fables of Abundance
F: 1/23 Fables of Abundance (SuperBowl)
M: 1/26 Chapter 2 FOA: Ch. 2
W: 1/28 FIRST REPORT (History - 5%) (Japanese/Chinese New Year)
F: 1/30 FIRST REPORT (History)
M: 2/2 Chapter 3 (Ground hog day) FOA: Ch. 3
W: 2/4 Timelines
F: 2/6 Timelines
M: 2/9 Chapter 4 FOA: Ch. 4
W: 2/11 Timelines Research
F: 2/13 Prepare for report (Valentine's Day)
M: 2/16 SECOND REPORT (History - 10%) President's Day
W: 2/18 SECOND REPORT (History)
F: 2/20 Timelines M: 2/23 Timelines
W: 2/25 Timelines (Ash Wednesday)
F: 2/27 Prepare for Test
M: 3/2 FIRST TEST (25%)
W: 3/4 Content Analysis
F: 3/6 Prepare for Third Report
3/7-3/15 Spring Break
M: 3/16 Chapter 5 (St. Patrick's Day) FOA: Ch. 5
W: 3/18 THIRD REPORT (History - 10%)
F: 3/20 THIRD REPORT (1st Day of Spring)
M: 3/23 Chapter 6 FOA: Ch. 6
W: 3/25 Content Analysis
F: 3/27 Content Analysis
M: 3/30 Chapter 7 FOA: Ch. 7
W: 4/1 Content Analysis (April's Fool Day)
F: 4/3 BEA (Prepare for Fourth Report; Palm Sunday; Daylight Savings)
M: 4/6 Chapter 8 FOA: Ch. 8
W: 4/8 Meet with Content Analysis Groups
F: 4/10 Good Friday (Passover; Easter)
M: 4/13 Report: Content Analysis
W: 4/15 Report: Content Analysis
F: 4/17 Report: Content Analysis
M: 4/20 Report: Content Analysis
W: 4/22 Report: Content Analysis
F: 4/24 SECOND WRITTEN REPORT DUE (Content Analysis - 25%)
M: 4/27 Last Day of Class: Evaluate Course
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