This course focuses on entrepreneurial planning and strategies with emphasis on the areas of financing, management, and marketing. Major topics include attracting seed and growth capital from sources such as individuals, venture capital, investment banking, and government and commercial banks; creating marketing plans for a new venture; entrepreneurial or opportunity oriented management, strategic control, operational functions, and organizational management; short- and long- range planning; and measurement of economic performance. Prerequisite: ENTR 2112, or ENTR 3320, or ENTR 3190.
3 credits
Upper Division