Overview
Through the minor in strategic communication, students engage in an interdisciplinary program in advertising and public relations as part of the management of communication processes in mass media, human communication, marketing, and business principles.
What You'll Study
An integrated curriculum for integrated communications
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Program Curriculum
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Refer to the Courses of Study Bulletin for full program requirements.
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Search for Classes
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Use Search for Sections in TigerPAWS for the most current class offering information.
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Courses of Study Bulletin
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Candidates for a baccalaureate degree must fulfill the requirements for a major as listed in the courses of study bulletin. The courses of study bulletin is the official source of information regarding degree requirements, academic policies, and academic majors and minors at Trinity University.
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Pathways Curriculum
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Students must complete the Pathways Curriculum in order to receive a baccalaureate degree. The Pathways Curriculum has six curricular requirements, and three optional elements that provide the foundation in the liberal arts and sciences for all the bachelor’s degrees awarded by Trinity University. Through these requirements, students acquire the necessary skills and disciplinary perspectives to navigate complex questions at Trinity and in their post-graduate lives.
Principles of Public Relations
Use the principles and techniques of public relations to manage complex ideas and public, corporate and personal images.
Integrated Marketing Communications
Examine how various advertising and promotional tools can create brand contacts that are relevant and consistent over time.
Public Speaking
Master the preparation and adaptation of messages for effective public presentation, while developing critical thinking and listening skills.
View all courses
For more information and a description of each class please visit the COSB website.
Communication (B.A.)
Communication (Minor)
Human Communication (B.A.)
Human Communication (Minor)
Theatre (B.A.)
Theatre (Minor)
Faculty
World-class communicators
Our interdisciplinary, accessible faculty lead students through the complex world of communication. Bring in alumni and practicing professionals to teach classes.
Student Opportunities
Expansive networks, enhanced skills
Service Learning
Trinity students have opportunities to complete projects with real-world applications for client organizations. Partners have included:
- Ancira Auto Group
- McNay Art Museum
- Tribeca
- The DoSeum
When You Graduate
Get your message across
Whether pursuing a career or graduate school, communication management minors keep their teams or their theses on track for success.
Careers
Enter a wide-open communications career field, armed with the strategic marketing, communication, and public relations skills necessary to thrive across the public, private, and nonprofit sectors.
Career Areas:
- Corporations
- Nonprofits
- Government
Take the next step
Have more questions or want more information? Learn more about becoming a Tiger, and how you can accelerate what’s next for your education.