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NOTE: As of Fall 2021, the Bachelor of Science in Business Administration with a concentration in Marketing has been replaced by the Bachelor of Science in Marketing. The B.S. in Business Administration will be removed from the Courses of Study Bulletin upon approval by the Southern Association of Colleges and Schools Commission on Colleges.
Overview
Engage with an integrated, multidisciplinary approach to business decision making. Students develop critical thinking skills necessary to succeed in business management, marketing, and international business enhanced by an experiential learning environment.
Fast Facts
- AACSB Accredited
What You'll Study
Best practices in business law, international business, management, and marketing, in active and integrative courses.
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Program Curriculum
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Refer to the Courses of Study Bulletin for full program requirements. See a suggested roadmap for the Business Administration bachelor of science degree.
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Search for Classes
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Use Search for Sections in TigerPAWS for the most current class offering information.
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Courses of Study Bulletin
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Candidates for a baccalaureate degree must fulfill the requirements for a major as listed in the courses of study bulletin. The courses of study bulletin is the official source of information regarding degree requirements, academic policies, and academic majors and minors at Trinity University.
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Pathways Curriculum
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Students must complete the Pathways Curriculum in order to receive a baccalaureate degree. The Pathways Curriculum has six curricular requirements, and three optional elements that provide the foundation in the liberal arts and sciences for all the bachelor’s degrees awarded by Trinity University. Through these requirements, students acquire the necessary skills and disciplinary perspectives to navigate complex questions at Trinity and in their post-graduate lives.
Integrated Marketing Communication
Learn the strategy behind effective communication programs with a special emphasis on marketing in a digital marketplace. This course is conducted using an agency/consulting model of learning.
Human Resources
Learn how effective management of employees can strengthen or weaken company performance.
Marketing Research
Study how organizations plan for and execute studies to collect market data in order to make informed marketing decisions.
Business Law
Learn the intricacies of the legal practicalities of operating an organization. Special emphasis is placed on ethical decision making.
International Management
Study the global marketplace from the perspective of a management strategist.
Marketing Consultancy
Apply learning from previous marketing courses to real-world problems faced by business clients from San Antonio.
View all courses
For more information and a description of each class please visit the COSB website.
Accounting (B.S.)
Accounting (M.S.)
Communication Management (Minor)
Sport Management (Minor)
Business (B.A.)
Finance (B.S.)
International Business (B.S.)
Faculty
Experienced Experts
From international business and business law to marketing and management, the department and its expert faculty are top-notch educators of global business leaders.
Student Opportunities
Learn and apply decision-making, teamwork, socially responsible business practices, experiential learning, and organizational skills.
There is an abundance of options for students, including participating in faculty-led programs in Europe and Asia, and Madrid. Students also have...
Participate in multiple consulting projects with businesses and nonprofit organizations. Past clients include, San Antonio Sports, Ancira Auto Group, ...
Alpha Kappa Psi - The oldest and largest professional business fraternity in the US, develops principled business leaders through an established...
Collegiate Chapter of American Marketing Association - Members of the American Marketing Association are dedicated professionals who work, teach and...
The Harold D. Byrd Award and the Read award, recognize outstanding academic excellence of students studying marketing and management or international...
When You Graduate
A Decisive Edge
Trinity’s business programs produce globally aware, ethically sensitive, technologically proficient graduates who think critically, communicate effectively, and understand business as a consequence of both field and classroom involvement.
Careers
Our graduates are valued for the strong leadership and team-building skills necessary to succeed and innovate in business. They have gone on to lead and transform firms and nonprofits across the world.
Graduate Schools or Programs:
- Business Law
- Health Care
- MBA
Career Areas:
- Human Resources
- Marketing and Branding
- Strategic Planning
Notable Companies who have Hired Trinity Graduates:
- Apple, Inc.
- Dell
- Exxon Mobil
- Kellogg Company
- Match.com
- Rackspace
- Ralph Lauren
- San Antonio Spurs
Take the next step
Have more questions or want more information? Learn more about becoming a Tiger, and how you can accelerate what’s next for your education.