Department
Department of Business Administration
Phone
+1 (210) 9997645
Email Address
cdavis2@trinity.edu
Location
Chapman Center
Room
315

Bringing structure out of chaos, both in terms of teaching and my research, is a cornerstone of what I do as an academician. I encourage students to embrace the notion of inquiry as that is the foundation of learning. Having a sound base and structure allows us to think and be constructively creative.

Education

  • Ph.D. in Marketing, University of Kentucky
  • M.B.A. Ball State University
  • B.S. in Management, Production Operations, Ball State University 

Selected Publications

  • Scott R. Swanson and J. Charlene Davis (2009). "Delight and Disgust in the Performing Arts: A Critical Incidence Analysis." Published as an abstract in the 10th International Conference on Arts & Cultural Management Proceedings, Summer.
  • Davis, J. Charlene and Scott R. Swanson (2009). "The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience," The Journal of Nonprofit & Public Sector Marketing, 21 (1), pp. 56-79.
  • Swanson, Scott R., J. Charlene Davis, and Yushan Zhao (2008), "Art for Art's Sake? An Examination of Motives for Arts Performance Attendance." Nonprofit & Voluntary Sector Quarterly 37 (2), pp. 300-323.

Subjects Taught

  • Principles of Marketing
  • Promotion Management

Community Service & Involvement

  • Active member of University of Kentucky and Ball State University Alumni Groups, Trinity University Associates, Ball State University Fellows
  • Information Literacy Committee co-director
  • Campus Publication board member
  • Gamma Chi Delta, faculty sponsor
  • Communication Management Minor Committee, chair
  • Alpha Kappa Psi, faculty sponsor
  • Spring Family Weekend, Student Showcase of Academic Talent, faculty sponsor
  • New faculty mentor
  • Past activities - Faculty Senate, Teaching and Learning Committee, Presidential Task Force on Greek Life
  • Team Trinity - First-year student move in, faculty participant
  • Business Student Panel, faculty moderator
  • Professional membership in Society for Marketing Advances (director of academic placement), Academy of Marketing Science, and American Marketing Association