Why Study Business Analytics?
Business Analytics connects data to action. Students learn how organizations use information to solve problems, improve performance, and make strategic decisions in a rapidly changing world.
Apply Analytics to Real Business Challenges
Build a portfolio of projects that demonstrates your ability to analyze data, evaluate opportunities, and recommend solutions.
See the Bigger Business Picture
Study analytics alongside business strategy, economics, and organizational decision-making to understand how data supports broader goals.
Connect Analysis to Action
Learn how organizations use data to improve operations, understand customers, and guide strategic decisions.
Business Analytics is a good fit for you if:
- Like solving problems with evidence and data
- Enjoy finding patterns and opportunities in complex information
- Want to combine business strategy with analytical thinking
- Are interested in how organizations make decisions
- Like translating insights into action
What You'll Study
Students learn how organizations use data to understand performance, evaluate opportunities, and improve outcomes. Coursework develops analytical skills while emphasizing business context, communication, and decision-making.
You Will Learn:
- Business problem solving
- Data analysis and interpretation
- Decision modeling
- Process improvement
- Data visualization and communication
- Evidence-based decision-making
Comprehensive Curriculum
Students complete 37 credit hours in Business Analytics and related study across business and the liberal arts, along with applied learning experiences that connect classroom work to real data, real questions, and real-world decision-making.
View major requirements
Detailed course requirements, sequencing, and policies are outlined in the official Courses of Study Bulletin.
Where This Can Take You
Business Analytics prepares students to turn information into action. Graduates apply analytical thinking, business knowledge, and problem-solving skills across industries and organizations.
Decision Support and Business Analysis
Students learn how to evaluate data, identify opportunities, and recommend actions that support organizational goals.
See how Gabriel Calderon Duenas ’26 applied these skills during his internship in Washington, D.C., at the Inter-American Development Bank (IDB).
Operations and Process Improvement
Students learn how organizations improve efficiency, manage resources, and optimize performance using analytical tools.
Graduate Study and Analytical Growth
For students who want to keep building, the major also provides strong preparation for graduate study and other next steps that deepen analytical, business, or interdisciplinary expertise.
Customer and Market Insight
Students learn how organizations use data to understand behavior, identify trends, and make informed decisions.
Aaron Chang '27 used analytics and predictive modeling to forecast the NBA Finals, applying statistical analysis to evaluate performance trends and make data-driven predictions
Take the Next Step
Have questions or want more information? Learn more about becoming a Tiger and how you can accelerate what’s next for your education.