Description
Introduction to the marketing function within an organization. This course examines the relationship of the marketing process and the broader aspects of the economic, legal, technological, and competitive environments. Coverage includes those strategies associated with product planning, pricing, promotion, distribution, consumer behavior, and marketing research.
Credits
3 credits
Level
Lower Division
Pathways:
The Interdisciplinary Clusters | Foundations of Behavior Change
Approaches to Creation and Analysis | The Social & Behavioral Sciences