• Retired professor from the ITESM and EGADE Business School in Monterrey Mexico: Chairman of the Marketing Dept. (1979 to 1990), Program Director of the Master in Marketing program (1997 to 2007), Global Coordinator of International Marketing of the OneMBA program, Founder and Advisor of the Collegiate Chapter of the American Marketing Association.

    Visiting professor at US universities since 1987: Georgetown, Thunderbird, Baylor, UT San Antonio, UT Brownsville, Incarnate Word. Executive programs at institutions in Chile, Venezuela, Peru, Honduras, Nicaragua, Panama, Colombia, Guatemala and Bolivia.

    Outside marketing: Founder and Program Director of the Bachelor of International Business, 1990-1992), Founder and Chairman of the International Business Dept. (1992-1993).

    • Ph. D. from the University of Texas at Austin
    • MBA from the ITESM at Monterrey Mexico
    • BBA from the ITESM at Monterrey Mexico
    • Rodriguez , Carlos M., Martinez, Carlos Ruy, & Wise, Jorge A. STRATEGIC CAPABILITIES IN EXPORT PERFORMANCE: THE CASE OF MEXICO (2013). Presented at the 2010 BALAS Annual Conference, 24th-26th March 2010, Barcelona, Spain. Published in Management Decision Journal , 51(8), 1565.
    • Co-editor for a chapter Global Text Project: GTP. (2010, October 6). Business models and marketing - Identifying market needs.
    • Weeks, W., Loe, T., Chonko, L., Martinez, C., & Wakefield, K. (2006). COGNITIVE MORAL DEVELOPMENT AND THE IMPACT OF PERCEIVED 2 ORGANIZATIONAL ETHICAL CLIMATE ON THE SEARCH FOR SALES FORCE EXCELLENCE: A CROSS-CULTURAL STUDY. Journal of Personal Selling & Sales Management, 26(2), 205-217.
    • Gwin, C., Roberts, J., & Martinez, C. (2005). NATURE VS. NURTURE: THE ROLE OF FAMILY IN COMPULSIVE BUYING. Marketing Management Journal, 15(1), 95- 107.
    • Fish, K., Martinez, C., Santillan, R., & Brazell, J. (1998). INTERNATIONAL MARKETING INTERNET IN THE CLASSROOM (IMIC): A GLOBAL APPROACH TO THE GROUP CASE METHOD. Marketing Education Review, 8(2), 75-82
    • Marketing Management
    • International Marketing
    • International Marketing
    • Marketing Research
    • Principles of Marketing
    • Service Marketing
    • Personal Selling
    • Strategic Marketing
    • Marketing Management
    • Advanced Marketing Seminar
    • Marketing Research Seminar
    • International Business Strategy
    • Doing Business in Latin America

    Three times recipient of academic awards as Best Professor, including the best course of the Virtual University at the ITESM

    Movimiento Familiar Cristiano (Catholic Organization) as coordinator and lecturer of "Evenings for the Engaged". Catholic lectures to University students.