• Ph.D. - Texas Tech University  
    • Yang, D., Sonmez, M., Gonzales, M., Li, Y. and Yoder, C. (in press). Consumer-based brand equity and consumer-based brand performance: Evidence from smartphone brands in the US.  Journal of Brand Management. doi:10.1057/s41262-019-00154-w
    • Yoder, C. Y. and Verzijl, C. (2018). Setting the stage: A top-down perspective on factors that divide democratic citizenship. In R. Rosales (Ed.), Community as the material basis of citizenship: The unfinished story of American democracy (pp. 35-48).  New York: Routledge.
    • Mancha, R. & Yoder, C. Y. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology, 43, 45-54.
    • Applied Cognitive Psychology
    • Lifespan Development