• Mario Gonzalez-Fuentes is an Associate Professor of Marketing in the Department of Business Administration. As part of his commitment to create global citizens and professionals, he is the current director the Shanghai Summer Internship Program and has co-directed similar programs to Japan, Vietnam, Cuba, and Madrid (Spain) at Trinity. For over a decade, he has taught at several European, Mexican, and American business schools and universities. His industry experience resides in the design of marketing strategies to enhance brand value through storytelling and content creation. He has accumulated extensive experience interacting with a wide variety of communication channels and media in the dissemination of knowledge.

    • Ph.D. in Applied Economics, Universidad de Alcala (Spain)
    • M.S. in Economics, Arizona State University 
    • B.S. in Economics, Universidad Autonoma de Nuevo Leon (Mexico)
    • Gonzalez-Fuentes, M. (2019). Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism. Journal of Social Psychology159(2), 170-189.
    • Gonzalez-Fuentes, M. (2017). The organization of the future and the marketing function: Marketers’ competencies in the era of information technology. In R. Batko and A. Szopa (Eds.), Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence (126-145). Hershey, PA: IGI Global.

    For a complete list of publications, please visit Google Scholar.

    Dr. Gonzalez-Fuentes' research interests focus on the adaptation of consumers to different social and cultural environments. His recent publications explore the cross-cultural impact of globalization and information technology in consumer identities, and the process through which individuals manage, negotiate, and express their new identities in different marketplaces.