Lorenzo Sanchez Discusses Importance of Crisis Preparedness with ASI
Sanchez outlines how proactive planning safeguards operations, people, and brand trust
In an interview for ASI, Lorenzo Sanchez, Ph.D., Trinity University’s director of Emergency Management, underscores that every business is vulnerable to disruption; be it from hurricanes and cyberattacks to strikes and safety threats, preparedness is the key to resilience. Sanchez highlights how proactive crisis planning protects employees, operations, and reputations. He emphasizes that denial is the biggest mistake organizations make: “Avoid the pitfall of thinking you’re invincible.”
He and other professionals recommend identifying region-specific risks, defining detailed continuity and communication procedures, and regularly updating and rehearsing plans. The message is clear: Those who plan ahead stand the best chance of keeping business running, safeguarding people, and preserving trust when the unexpected strikes. Read full article here.
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