Marketing Through a New Lens
Video producer embraces the flexible approach of Trinity’s School of Business
Wednesday, April 28, 2021
Danny Nguyen outdoor photo

Danny Nguyen ’24 is always looking for a fresh angle.

Though he’s a marketing major from San Antonio, Texas, many of Nguyen’s friends will know him as a package producer for TigerTV, Trinity’s student-run campus TV station. 

“The high school that I went to was a media and film magnet program, which pretty much covered all aspects of audio/video production from the film and video side of AV to the broadcasting, the journalism side,” Nguyen says. “So, I went into university wanting to be a part of something that involves video production.”

At Trinity, Nguyen has found a sweet spot between life on camera and in business classes. With TigerTV, he’s pioneered a remote model of TV production with virtual interviews, connecting campus with San Antonio Mayor Ron Nirenberg ’99, Trinity President Danny Anderson, and other local figureheads. Across each of these conversations, Nguyen says he sees a theme emerging in Trinity’s story:

“I see this kind of collective unity throughout the Trinity community where we really want to show everyone that we're more than this little liberal arts college in San Antonio,” Nguyen says.

Danny Nguyen '24 interviews San Antonio Mayor Ron Nirenberg '99

And he sees his passion for video production fitting right in with marketing and business. “Regardless of the field you end up in,” he says, “there’s going to be a message surrounding the company. The marketing people, behind the scenes, are the ones who control that message.”

Since Nguyen is just a sophomore, he’s not sure what his career will end up becoming yet, but he’s already had the chance to get plenty of experience. As a videographer, he’s created pro-bono marketing material for local San Antonio nonprofits such as the DoSeum and Big Brothers Big Sisters. 

And in the classroom, Nguyen likes how well-rounded the business school prerequisites are. He’s enjoyed taking courses like microeconomics and introduction to spreadsheets, even if they might not seem related to his specific field.

“In any major, it’s good to have that secondary knowledge and skills, because that improves your problem solving, Nguyen says. “When you need to find a solution, it’s best to come at it from multiple perspectives.”

Nguyen is also quick to point out how grateful he is to be a Murchison Scholar. This scholarship is merit-based renewable for up to 8 semesters of undergraduate study, with awards ranging from $18,000 to $30,000.

“Scholarships open these doors for different students to really expand and develop their creativity,” Nguyen says. “They also push students like me to rise even further and take bigger and bolder steps, and one day, I hope to take that success and move it on into the real world.”

Nguyen knows this about his future—he came to Trinity because he wanted to make an impact. “Wherever I go, whether it's middle school, high school, and even university now, I've always wanted to leave my footprint,” he says. “I really want to create an impact, a positive impact, whether it is through people or through the community or through leadership or just representing the best of what someone or something or some group has to have.”

Nguyen says one of the best causes he can market for is the Trinity experience itself:

“At Trinity, we are made up of diverse people from different backgrounds and different ideas and cultures and political views,” Nguyen says. “And we can come together and create these new and big opportunities that hopefully create long-lasting positive consequences for the community and beyond.”

 

Jeremiah Gerlach is the brand journalist for Trinity University Strategic Communications and Marketing.

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