A Trinity Tess-tament
University announces leadership changes in Strategic Communications and Marketing
Thursday, April 7, 2022
a diptych of Tess Coody Anders and Frank Guerra

Tess Coody-Anders ’93, who helmed Trinity University’s Strategic Communications and Marketing division as vice president since 2017, left the University this spring to pursue new entrepreneurial ventures and spend more time with her family. Coody-Anders, a Trinity alumna, was also responsible for leading Trinity’s COVID-19 Nerve Center and helping the University navigate the coronavirus pandemic.

“I am grateful for the creativity and expertise Tess has invested in telling the Trinity story and contributing to strategies to elevate our national profile,” said Trinity President Danny Anderson. “I also thank her for accepting the charge to lead the Nerve Center when the COVID-19 pandemic began. Her knowledge of the healthcare industry made a world of difference in our pandemic response, and her skill as a communicator has been invaluable as we navigated rapid, early decision-making during a period of uncertainty.”

Stepping into the vice presidential role on an interim basis is Frank Guerra ’83. He recently retired as CEO of the San Antonio-based GDC Marketing Communications, which he founded along with Coody-Anders. Like Coody-Anders, Guerra brings decades of expertise in media relations, public affairs, crisis communications, and marketing. Guerra will remain in this role until the University has a new president on board and can initiate a search for a permanent replacement.

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