Overview

Effective marketing is the keystone of business. Trinity’s marketing major is designed to set students up to succeed through an AACSB-accredited interdisciplinary program blending liberal arts courses and professional, project-based experiential learning.

Fast Facts
  • Among the elite 7% of business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB)
  • Emphasis on collaborative projects with real-world businesses
  • Partnerships with San Antonio Rodeo and other major local organizations
Two students standing at the front of the class presenting to a full classroom

 


What You'll Study

Analyze marketplace strategy, direct decision making, and boost brand storytelling


Faculty

Leaving a lasting mark

Trinity’s marketing faculty bring the best of both worlds to the classroom: academic excellence and real-world business expertise in the private, public, and nonprofit sectors.

J. Charlene Davis
J. Charlene Davis, Ph.D.
Department Chair
Professor
Mario Gonzalez-Fuentes
Mario Gonzalez-Fuentes, Ph.D.
Associate Professor

Student Opportunities

Make yourself marketable through exceptional experiential learning opportunities

Scholarships

Scholarship opportunities include the D. Harold Byrd Scholarship for Academic Excellence and the Phyllis Rosberg Award for Excellence in Marketing.

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Research Opportunities

Students can conduct and present summer research with faculty members.

Study Abroad

Along with numerous options for studying abroad, the School of Business encourages students to take advantage of other international business...

Service-Learning

Experiential learning is a hallmark of the Marketing program and majors have multiple opportunities to work with clients from industry and the non...

Student Organizations

Marketing students can join and lead student-led organizations such as the American Marketing Association’s Trinity Chapter and business fraternities...


When You Graduate

Landing a dream job in marketing

The marketing major boosts analytical thinking skills, professional project experience, and in-depth marketing knowledge they need to jump start successful careers and thrive in today’s business world.

Careers

A liberal arts education combined with practical work experience make Trinity’s marketing majors an invaluable resource for businesses and highly competitive candidates for business graduate programs.

Graduate Schools or Programs:

  • Baylor University
  • Columbia University
  • Duke University
  • IE Business School (Madrid)
  • Integrated Marketing Communications
  • Marketing and Data Analytics
  • Marketing Research
  • MBA
  • Michigan State University
  • Northwestern University
  • NYU

Career Areas:

  • Account Executive
  • Advertising and Branding
  • Brand Communication Specialist
  • Brand Management
  • Business Development
  • Consultancy
  • Digital Engagement and Integration
  • Non-profit Organizations
  • Public Relations
  • Social Media Content Strategist
  • Strategy

    Notable Companies who have Hired Trinity Graduates:

    • Apple Music
    • Argo Group
    • The Doseum
    • Capgemini
    • Chobani
    • Girl Scouts of America
    • IBM
    • Nielsen
    • Marketing Arm
    • McNay Museum
    • Nike
    • Ralph Lauren
    • Richards Group
    • San Antonio Spurs
    • SC Johnson
    • Supergoop!
    • Whataburger

    Take the next step

    Have more questions or want more information? Learn more about becoming a Tiger, and how you can accelerate what’s next for your education.