Featured Strategic Work


Advancing Trinity’s Mission through Strategic Marketing

SCM is a hub for campus collaboration—through developing content, sharing resources, and making connections. With a line of sight across the University, we help Trinity move forward through the following services:

Media and Public Relations

Connecting experts and community initiatives

  Influencer Outreach 

  Local, Regional, and National Media Relations 


  Media Training 

  PR Strategy and Message


  Community Relations

  Crisis Strategy and Counsel Reputation Management

Creative Storytelling

Through words, graphics, photos, and video


  Graphic Design



  Video Production


  Branding and Identity Development



  Campaign Development


Including market research, journey mapping, and brand management

  Journey Mapping

  Media Buying and Advertising

    Strategic Planning

    Content Strategy

  Digital Marketing

  Marketing Research


Web and Digital Communication

Trinity.edu website and creating digital community engagement

  Web Development

  Analytics and Reporting

  Search Engine Marketing

  Platform Management

  Email Communication

  Strategic Planning


Event Promotion and Tiger Network 

promoting events and Tiger Athletics live and on demand

 Event Promotion


  Live Streaming and On-demand




We Strive to:

Goal 1: Expand Trinity’s Visibility and Protect its Brand Reputation

This Office plays a central role in building brand awareness for the University. We manage the brand and its reputation.

Goal 2: Support Recruitment and Retention

Keeping our focus on student success is at the core of what we do at Trinity. Our office continues to support recruitment and retention.

Goal 3: Support Campus Partners in Advancing and Sustaining Trinity’s Brand 

Support our key partners in achieving their goals that are identified in each areas’ strategic plans ranging from alumni participation and fundraising to the long term work of diversity, equity, and inclusion.  

Goal 4: Advance a Healthy Climate and Culture

We listen to our students, staff, and faculty. We hear their voices and help advance a healthy climate and culture by partnering with Human Resources, the Office of the President, and others as we craft internal communication, promote events and celebrations, and mind the individual experiences of our community.

We are excited to work together.

We're a team of professionals who know and care about Trinity. It’s our job to understand audience trends; implement marketing, design, and digital best practices; navigate and inform communication environments; and tell our collective Trinity story.

Let’s Get Started