Featured Strategic Work
Advancing Trinity’s Mission through Strategic Marketing
SCM is a hub for campus collaboration—through developing content, sharing resources, and making connections. With a line of sight across the University, we help Trinity move forward through the following services:
Media and Public Relations
Connecting experts and community initiatives
Local, Regional, and National Media Relations
PR Strategy and Message
Crisis Strategy and Counsel Reputation Management
Through words, graphics, photos, and video
Branding and Identity Development
Including market research, journey mapping, and brand management
Media Buying and Advertising
Web and Digital Communication
Trinity.edu website and creating digital community engagement
Analytics and Reporting
Search Engine Marketing
Event Promotion and Tiger Network
promoting events and Tiger Athletics live and on demand
Live Streaming and On-demand
We Strive to:
Goal 1: Expand Trinity’s Visibility and Protect its Brand Reputation
This Office plays a central role in building brand awareness for the University. We manage the brand and its reputation.
Goal 2: Support Recruitment and Retention
Keeping our focus on student success is at the core of what we do at Trinity. Our office continues to support recruitment and retention.
Goal 3: Support Campus Partners in Advancing and Sustaining Trinity’s Brand
Support our key partners in achieving their goals that are identified in each areas’ strategic plans ranging from alumni participation and fundraising to the long term work of diversity, equity, and inclusion.
Goal 4: Advance a Healthy Climate and Culture
We listen to our students, staff, and faculty. We hear their voices and help advance a healthy climate and culture by partnering with Human Resources, the Office of the President, and others as we craft internal communication, promote events and celebrations, and mind the individual experiences of our community.
We are excited to work together.
We're a team of professionals who know and care about Trinity. It’s our job to understand audience trends; implement marketing, design, and digital best practices; navigate and inform communication environments; and tell our collective Trinity story.