Brand Messaging
Design
Event Promotion and LeeRoy
Media and Public Relations
Photography
Print Vendors
Social Media
Style Guides
Swag
Video / Audio
Web

Brand Messaging

Want to talk about Trinity, but not quite sure what to write or say? Use our 50-, 100-, and 150-word messaging statements as a guide (or learn them for your next ride down an elevator).

[50 Words] Trinity University transforms obstacles into opportunities. Resilient, creative, and enterprising, we see new challenges as chances to build on our legacy of innovation. Through a commitment to redefining the liberal arts, our heading is fixed on a brighter future. Together, we are a force in motion.

[100 Words] For generations, Trinity University has transformed obstacles into opportunities. Our resilience, enterprise, and creative vision have driven us to seek out new challenges, and new chances to build on this legacy. We redefine the liberal arts by cultivating a community of lifelong learners, each taking bold steps that help propel us forward.

We are driven by a sense of duty to ourselves and to the world. Together, we can do more than hope for a brighter future: We can create a better one ourselves. Together, we are a force in motion.

[150 Words] For generations spanning 150 years, Trinity University has transformed obstacles into boundless opportunity. Our resilience, enterprise, and creative vision have driven us in unwavering pursuit of new challenges, and new chances to build on this legacy. Carried by this momentum, we redefine the liberal arts by cultivating a community of lifelong learners. Each of our Tigers is already taking bold steps, propelling all of us all forward.

Driven by ambition, but empowered with empathy, we share a sense of duty to ourselves and to the world. United by these values, we are all heirs to a dynamic past, with a heading that remains fixed on a bright future. But with our combined talents, strengths, ambitions, and passions, we are doing more than waiting on a brighter tomorrow: We’re making a better one ourselves.

Together, we are a force in motion.

Design

I need to...

Use the Trinity logo

Contact marketing@trinity.edu for questions about logo usage or other trademarked material.

Review a design

Contact marketing@trinity.edu and be sure to attach your design for review.

Hire a freelance designer or vendor

Contact marketing@trinity.edu for an approved list of freelancers. 

Adobe Creative Cloud

Adobe Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. Student and faculty discounts available. See website for details and discount information.

Giphy

Giphy - Trinity University Search for and share short looping videos with no sound, similar to animated GIF files.

Powerpoint Presentations

Download .pptx files of Trinity-branded PowerPoint templates, for use in slideshows and presentations.

 

Event Promotion and LeeRoy Daily News

Need help promoting your event? Follow this guide to ensure your event is well-attended and successful.

Jump to:   Promoting events in LeeRoy Daily News 

Step 1
Make sure your event is confirmed in T-Space

All events must be confirmed in T-Space before promotions can proceed.

Public Events
If your event is open to the public, please be sure to check “For Calendar Approval” in the Categories section of your T-space event form.

Events Review Process
If your event poses potential risk, please make sure your event has gone through the Events Review Committee approval process. 

Step 2
Determine your needs in detail
  • Budget and Dates
  • Checklists
  • Event Details

Budget and Dates
Consider your budget and choose your event dates carefully. Meet with key members of your organization.

Checklists
Use this checklist to put together a promotional timeline for your event.

Event Details
Submit your reservation request in T-Space: Upload any information you already know, including photos, biographies, and event information

Step 3
Choose your marketing avenues

Define what a successful event means to your department or organization. Choose options to achieve that goal.

  • Flyers
  • Ads
  • Social Media
  • Event Calendar 
  • LeeRoy Daily News

Attract Trinity Faculty, Staff, or Students

  • Leeroy: Submit your event two weeks in advance to LeeRoy, a daily newsletter listing events and opportunities at Trinity. 
  • Trinitonian: Editorial coverage by Trinitonian and TigerTV, student-run operations.
  • Flyers and Banners: Post flyers and table tents in common areas. Paint banners and post them in Mabee and Coates Student Center. Whiteboard calendars in Coates Student Center.
  • Coordinate: Talk to faculty and staff who are relevant to your event. They can motivate students to attend events similar to their teaching topics.
  • TVs: Flat-screen TVs around campus can be used to promote events with cooperation of the department responsible for the screen.

Attract the External Community​​​​​

  • Ads: Contribute to KRTU radio for an on-air mention of an event. Purchase advertising for trinitonian.com
  • Local Media: Contact other local media. Coordinate with SCM to promote to the most effective outlets.
  • Flyers: Deliver flyers to local businesses with public bulletin boards.
  • Social Media: Ask relevant organizations and individuals with social media channels to promote.
Step 4
Contact our office
  • Named Lectures
  • Lecture Series

Lecture Series​​​​​
If your event is a named lecture series, please contact marketing@trinity.edu to begin working with Strategic Marketing & Communications on promoting your event. This form must be completed no later than six weeks before your event. *Must have a Trinity email account to access form.

LeeRoy Daily News

LeeRoy includes events and announcements expressly for the Trinity community. These include student meetings, public lectures, spotlights (faculty, staff, and students), personal messages, and music performances; LeeRoy also features announcements such as birthday greetings.

Sign up for LeeRoy Submit to LeeRoy

Submissions must come from:

  • A University department, office, or program;
  • A recognized University organization
  • Faculty or staff member
  • A registered Trinity student
  • Trinity-affiliated Non-Profit (KRTU, TU Press)
  • Authorized 3rd Party (Aramark, Barnes and Noble)

The newsletter does not accept submissions from outside organizations or any advertisements.

Submission Requirements:

  • Words: Please try to limit submissions to 300 characters. Exceptions will be made if space allows. Hand written announcements will not be accepted. We do not accept brochures or PDFs as submissions.
  • Photos or graphics: E-mail to Monica Saenz. Pictures should be 300 x 300 pixels in size.

The editors also reserve the right to omit submissions deemed inappropriate for LeeRoy (e.g. items with obscene or offensive language). 

Deadlines

All items should be sent at least two weeks before the start of your event. 10 Business Days.

Only one announcement per event per day will be published.

The Spotlight section is published every Tuesday. These announcements will be published only after the event has occurred.

Rights and Responsibility

The editors reserve the right to edit all submissions for brevity. LeeRoy will not publish announcements containing any of the following:

  • Mention of alcoholic beverages
  • Obscene or offensive language
  • Political events and fundraisers (on or off campus)
  • Political viewpoints
  • Political endorsements
  • Commercial advertisements
  • Gambling

Political student group meetings are allowed in LeeRoy

 

Media and Public Relations

Trinity’s media and public relations efforts seek positive news coverage of the University, its people, and its programs. We cultivate relationships with local reporters, assignment edits, writers, and influencers to help tell Trinity stories to San Antonio, Texas, our nation, and the world. Our mission is to  promote or connect our faculty and staff as experts and thought leaders in their respective areas with media outlets seeking commentary or informed opinion.

Media Contact

To request an interview or speak with a Trinity Expert, please call 210-999-8406 or email pr@trinity.edu.

Trinity News Hub

We want to share Trinity’s good news with you especially when we make the news. This section provides links to stories of Trinity in broadcast and print media.

Find a Faculty Expert

Trinity is home to some of the most sought-after experts on various topics and areas of study in San Antonio and around the world. If you need a thought leader for your news story, discussion, or presentation, take a look at our panel of experts. If you don’t find the person or topic you need, call 210-999-8406 or email pr@trinity.edu.

Photography

WebDam

Campus photographs are made available to the Trinity community on our digital asset management system at dam.trinity.edu. Login to our DAM using your TUNetwork credentials in order to download available photos, official Trinity and spirit logos, and other assets.

Smugmug

Photo albums of public events and lectures are available for download or sharing on Trinity's Smugmug account.

Photography requests

Members of the Trinity community can request photography of official campus events. Contact marketing@trinity.edu to submit a request or learn about request requirements.

Faculty and Staff Headshots

Faculty and Staff headshots can be found on Trinity’s Digital Asset Management site. Use your TUNetwork credentials in order to download available photos

 

Print Vendors

Trinity’s select print vendors work closely with SCM and are familiar with—and stay true to—our brand standards. In addition, you may be able to request a Trinity-negotiated project rate, depending on the size and scope of your project.

Digital Print Center

Best used for: small-to-medium quantity printing for projects, presentations, swag, and much more.

Located in Coates Library 100B, the Digital Print Center offers numerous products and services to Trinity’s faculty, staff, students, campus organizations, and community. 

ColorArt

Best used for: high quality and/or high quantity custom printing and mailing

ColorArt is a full-service printer and mail house specializing in high quality project printing, especially using specialty papers, inks, or processes. If you have questions, contact Carol Blackmon at 210-923-7591 or email carol.blackmon@cenveo.com.

Fast Signs

Best used for: promotional campus signage such as yard signs and vinyl banners

FastSigns is SCM’s trusted resource for custom banners, pop-up displays, yard signs, and much more. If you have questions, contact Courtney Saver at 210-298-8990 or email courtney.saver@fastsigns.co

Social Media

Be sure to follow us on social media to stay up-to-date on the latest news and events from Trinity and to learn about many of the incredible people who are part of our tight-knit community. Do you have a story idea or an event you'd like us to cover? Let us know at tusocial@trinity.edu.

         

Social Media Policy

We want to make sure that you - our social media users - are aware of your rights and boundaries.

Banners

Download Trinity social media banners for use on your Twitter or Facebook. 

Tag Trinity on Social Media

#TigerPride

Show off your pride for all things Trinity! Cheer on your favorite sport, pass good wishes to your favorite graduate, or just feel great that you aced that chemistry final.

#TigerAtHeart

Once a Tiger, always a Tiger. Follow #TigerAtHeart during Alumni Weekend or to share memories with your Trinity family.

#TUMaroon

Celebrate Maroon Friday with a photo and a hashtag! Upload your maroon-wearin’ photos to social media every Friday

Style Guides

Trinity University adheres to style guides for both written and visual communication. Style guides ensure consistency, ease of reading, and clarity in communications for both internal and external audiences.

Editorial Style Guide

Best for: Running copy in narrative format for all content, digital and print

Use the editorial style guide to maintain strong brand identity and consistency of messages in all forms of written communication.

Non-Running Copy Style Guide

Best for: Invitations, announcements, programs, posters, brochures

Use the non-running copy style guide for any copy that exists outside a narrative structure or format. 

Diversity and Inclusion Communication Guide

Best for: Content that is about or speaks to particular groups of people

The diversity and inclusion communication guide contains helpful word usage and guidelines for race and ethnicity, gender, sexual orientation, socioeconomic status, and people with disabilities. 

Visual Identity Guide

Use visual identity guidelines to help determine proper branding and use of logos, images and colors in communication pieces, including information on:

Swag

It’s ok, brag a little! Show off your #TigerPride and tell the world that you’re proud to be a Tiger.

Download Digital Swag

Trinity Wallpapers and Zoom Backgrounds

Download Trinity University wallpapers for your desktop, laptop, tablet, and smartphone.

DJ LeeRoy 

Curious what our student-athletes are listening to while training? Current Tigers curated a special playlist just for you to pump up your workday, workout, or family dance session. Check out the playlist

Trinity Ringtones

Remember the bells of Murchison Tower and celebrate your #TigerPride with downloadable ringtones available for iPhone and Android.

Direct link on your iPhone ($1.29)
Note: Direct links may not work on Desktop.

1. Open the iTunes Store app.

2. Tap More (bottom right corner).

3. Tap tones

4. Type "Tower Bells" or "Trinity Fight Song" into the search field

5. Begin download

First, download the MP3 file to your device. (.mp3, 325kb)

Via Settings menu

1. Copy the MP3 files to your phone. The stock Samsung Music Player app ought to be able to see the files. Check whether the music tracks appear in the Music Player app.

2. Go to Settings > Sound > Device ringtone. You will see a list of the phone’s default ringtones.

3. Tap the Add button to launch the media manager app. If your phone has several file/media manager apps, select Music Player from the popup box.

4. You will see a list of music files stored on your phone. Select one and tap Done.

5. Your selected MP3 track will now be your custom ringtone.

Via Music Player

1. Play the desired MP3 music file in the Music Player app.

2. While the file is playing, tap the capacitive Menu button to open the Options menu.

3. Select Set as and choose whether you want to set the ringtone as a phone ringtone, caller ringtone, or alarm tone.

DIY Trinity Ornament 

Happy holidays from our Tiger family to yours! Let your #TigerPride shine bright with Trinity’s DIY octahedron ornament.

  1. Download the ornament template
  2. Print the template on card stock paper.
  3. Cut around the outside of the shape, including the gray tabs.
  4. Fold each edge around the triangles and gray tabs (score around the edges of each triangle to make folding easier).
  5. Glue or tape the gray tabs to its corresponding triangle to form your octahedron.
  6. Use a hook or ribbon to hang your ornament.
  7. Share your photos on Facebook, Instagram, or Snapchat, and show us just how much #TigerPride you have!
Request Trinity Swag

Become a Tiger Ambassador and show your #TigerPride with some swag for your classroom or office or while you’re on the road with a Trinity license plate frame.

Request Trinity Swag

Purchase Trinity Swag

Are you looking for the perfect gift for yourself or your favorite Tiger? Be sure to check out the Trinity University Bookstore (in Coates Student Center), where you can pick up Trinity apparel, hats, blankets, notebooks, and more.

Video / Audio

Youtube

Trinity University’s Youtube channel is the main resource for all videos produced by the University. You can find previous lectures, concerts, and guest speakers. Athletics youtube channel has game recaps and other various athletics department produced videos.

Soundcloud

Soundcloud is the world's largest open audio platform, powered by a connected community of creators, listeners and curators on the pulse of what's new, now and next in culture. This is great for podcasts and webinars. 

Live Streaming

Tiger Network is Trinity University's live streaming network covering athletics and special events for a worldwide audience. The Tiger Network showcases #TigerPride in full HD with real-time replays, commentary, and on-demand options.

Web

Web Support

For website updates, new website requests, email web-request@trinity.edu. Please be sure to be as specific as possible, as the web team will evaluate the request to ensure compliance with web best practices and standards, and branding.

URL Shortener

gotu.us is a free URL shortening service for Trinity University's trinity.edu domain. Any official Trinity web page–such as trinity.edu or www.trinitytigers.com–can be shortened to a gotu.us link. Shortened URLs are useful in places where you have limited space for text. To request a shortlink, email web-request@trinity.edu.

Digital Accessibility

Trinity is committed to making its digital information and resources available to anyone. For digital accessibility questions or concerns, email web-request@trinity.edu.

Web Training

There are no current training opportunities at this time. The Web Team is currently nearing the end of the Drupal 8 Migration Project.